When we moved to Los Angeles in 1995, we discovered all kinds of cool new things. Cultural street festivals, exotic foods, languages we had never heard before and stores that were years from making it to the Midwest. One of my absolute favorite stores was IKEA. We would make a day of heading to the store, having a lunch of Swedish meatballs and exploring the halls one department at a time.
Our first apartment was furnished with quite a bit of IKEA shelving and trinkets that moved along with us when we purchased our first home. The varieties were fun as well as affordable. When we returned to Iowa, we were thrilled to know that IKEA had opened a store in Schaumburg, Illinois. The 450,000 sq ft store boasted the status as the largest IKEA store in the US. We’ve been there, oh, a few times, since relocating back to the Midwest. I think every room in our home has something from IKEA in it. From a large bookshelf in the play room to salad tongs in the kitchen. On our most recent visit, we purchased several shelves to house our collection of thrift treasures and other games.
In addition to having lunch, we horse around and dream of ways to incorporate the different fun items into our home. No trip through the store is ever just about the path but it’s also about the journey. We stop to play with gadgets, look at knick-knacks and occasionally find a hamper lid that makes a great hat.
I guess that’s why IKEA’s Time Travel Experiment video made me giggle. I could totally see something like this happening when we visit the store. It resonated even more with me because we literally lose track of time whenever we enter an IKEA!
“What’s the Time Travel Video?” you ask. IKEA collaborated with Justin Tranz to hypnotize a young couple and help them experience a few future days in the everyday life of their family. It showcases how the normal events have just as much impact on changes as the big events. Check it out:
There’s always something to find at IKEA if you take the time to look around. Sometimes you don’t realize you need it until you see it in one of their demo rooms. Johan Wickmark, Global Catalogue Manager says “In the new IKEA catalogue you can find solutions for every episode in life.” If you can relate to any of the scenes in the video or like the video, let IKEA know on either Twitter or Facebook.
Have you ever visited an IKEA? What’s your favorite part of the store?