HIGHLIGHTS: BlogHer 2013 (pt.2 – Crayola Toothpaste)


For the most part, getting my kids to brush their teeth isn’t a problem.

For the most part, I said.

We’ve armed them with all the tools necessary, including Sonicare for Kids toothbrushes. With age and maturity, we continue to see improvements in how they brush as well as how focused they are while they brush.

But they aren’t totally there… yet. They still need some encouragement which usually is resolved by just giving them options and input.

Options… Like different flavors.

The girls are always really excited at the prospect of trying a different flavor of toothpaste besides the one they currently use. They’ll often switch back and forth between a few brands just for variety. I’m pretty set on Crest while hubby is a Colgate person but we let the kids select any of the major brands. It doesn’t do any good for them to use a specific brand if they don’t do a good job when they’re using it.

We received a sample of Crayola Toothpaste and they quickly set aside their usual so they could test it out! Crayola Toothpaste is a GUM product and is anti-cavity, fluoride toothpaste. It comes in a pack of three including red, blue and green Crayola colors. Those translate to Melon Blast, Blueberry Burst and Jazzy Apple, respectively.

The tubes are narrow and easily manageable for small hands. The paste comes out in a thin stripe so there isn’t a chance of them overloading their brush. Translation: No waste. My girls start with one flavor then either add another stripe of the same flavor or a stripe of a different one… or two.

The only complaint my daughters have is that over the course of the month they’ve been using it, the outside of the tubes have started to peel away, leaving remnants of the packaging on their hands. I, personally, find that ironic since that’s exactly what happens when you use crayons… eventually, your hands get covered in crayon dust. It’s a minor complaint but something worth considering. We don’t want any excuse for them not to brush their teeth.

The most important thing, however, is that they like the product itself. Like cooks in a kitchen, they were excited about combining the different colors to create unique flavors.

In my book, “Kid approved” is the most important thing. If they don’t like it, they won’t use it.

For more information on GUM solutions or products or their kids Crayola or Star Wars product lines, visit their official website, fan GUM on Facebook or follow Sunstar GUM on Twitter.

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