This is a first for me. I tend to be brand loyal for many things and tout the benefits in person and in writing. But I have never felt so strongly about an item or cause to agree to become an official ambassador. That is, until now.
I have very vivid memories of collecting dimes to put in the March of Dimes display card at our local 5-and-dime Ben Franklin store. At the time I was in 2nd or 3rd grade and didn’t fully understand what the donation would be used for. I only knew that kids needed help and I wanted to help where I could.
I never kept count of how many dimes I collected. My greatest joy was being the person to fill in the last empty slot on the card, knowing all of it would now be put to good use. There was something sad to me about a half-filled card. It was money that had so much potential to help, but was ‘stuck’ until others also gave. Sometimes I dug a little deeper just to be able to send the card on its way.
We all have stories of a friend or family member that has been touched by the risks associated with a prematurely born child. I personally have seen it happen with a couple family members and while some have experienced no long term side effects, others have been stricken with lifelong disabilities or even death.
That’s why I’m proud to be able to do my part in raising awareness of the March of Dimes’ latest campaign. For over 75 years the March of Dimes has been helping families prevent birth defects and infant mortality associated with premature births, and now through their #imbornto initiative, you can help by purchasing through select retailers. These are not companies that you’ve never heard of, they are powerhouse brands that you are already visiting and using in your everyday life.
As an example, Chef Emeril Lagasse has teamed up with Martha Stewart Living to help raise at least $30,000 for the March of Dimes by giving patrons the opportunity to add a donation to their check at participating Emeril Restaurants in New Orleans, Las Vegas, Orlando and Charlotte.
And for every baby photo uploaded with a caption about what they’re thankful for with the hashtag #thx2u, Martha Stewart Living Omnimedia and Meredith Corportaion will make a $10 donation.
From April 15 to June 21, Kmart will donate $1 from the purchase of each mother/baby puppy ornament to the March of Dimes.
Visit eBay’s Charity Shop for Mother’s Day gifts where proceeds from your purchase support the March of Dimes. From April 30 – May 11 you can also make a donation to the March of Dimes during the checkout process when you make any purchase on eBay.
These are but a few examples of the great companies that are stepping up to help our tiniest and weakest members of society. Check out the many other organizations that are participating by visiting the March of Dimes’ special #imbornto site and be sure to start saving your dimes and help me and the MoDSquad spread the word!