How Pervasive is a Brand?

How Pervasive is a Brand?

Disclosure

Although I studied business and finance in college, I have never really put much importance into brand names. Well, I guess I actually do – I am loyal to particular brands of vehicles, food and clothes. But I never realized how much our brains imprint about brands thanks to the constant deluge of advertisements. Until I had kids…

It quickly became evident to me that the money spent on marketing to our young ones did have a HUGE impact. My girls started pointing out logos for clothes, movies and more. Many of which we had never heard of, but they were very familiar with thanks to 30-second spots on Nickelodeon and The Disney Channel. I won’t even mention how many As-Seen-On-TV products they put on their Christmas list!

The folks at Spin Master Games obviously were aware of the power of branding when they created The Logo Board Game. The object is to answer questions about popular brands and logos, which advance you on the board towards a Winning Zone.

There are three types of question cards:

Put your knowledge of brands and logos to the test in Spin Master's Logo Board Game. We take this game through a spin and 'let' the kids win... - SahmReviews.com

Picture cards – These have a picture on them that the question relates to.

Put your knowledge of brands and logos to the test in Spin Master's Logo Board Game. We take this game through a spin and 'let' the kids win... - SahmReviews.com

Theme cards – They have answers that all share a common theme.

Put your knowledge of brands and logos to the test in Spin Master's Logo Board Game. We take this game through a spin and 'let' the kids win... - SahmReviews.com

Pot Luck cards – The most random, having general knowledge brand and logo questions.

In addition, each card has four questions on it coded by color. Every time you answer a question correctly you move your pawn forward to the next square of that color. You also get to keep answering questions and move your pawn as long as you continue your winning streak (up to the four questions on the card). Miss a question and it is then asked to the next person, who gets to move their pawn if they answer affirmatively. They also get to continue the question line.

Put your knowledge of brands and logos to the test in Spin Master's Logo Board Game. We take this game through a spin and 'let' the kids win... - SahmReviews.com

Once a player reaches the end of the board, they move into the Winning Zone. In order to win the game you must answer either two questions in a row correctly OR one red question. It is at that point that everyone else is trying their hardest to prevent you from getting asked ANY questions at all. If you aren’t asked any, you can’t win!

Logo Board Game - Winning Zone

We were unsure if this would be a good family game due to the differences in age between us. But as I mentioned before, thanks to the constant barrage of marketing to our kids, there were many logos and brands that they knew quite a bit about!

Put your knowledge of brands and logos to the test in Spin Master's Logo Board Game. We take this game through a spin and 'let' the kids win... - SahmReviews.com

The Logo Board Game is rated for ages 12 and up, but we can only guess it is because of the need to know a wide range of eras and not because of any difficulty learning game. In fact, you could easily go through the 400 included cards and create an easier subset to play with that targets the ages of the players involved. I know I sure would have appreciated the removal of some of the questions about current cereal lines!

You can find this great Spin Master Games title at almost every major retailer as well as on Amazon. For under $25 it makes a great party game that doesn’t require specific knowledge of a category (I’m looking at you, Mr. Sports Trivia expert). In fact, you’ll probably be surprised at some of the obscure jingles and phrases that you do remember from way back when!

Scott

About Scott

A former manufacturing executive, Scott now balances his family life with ownership and backend administration of websites such as SahmReviews.com, GiftCardCollector.com and a number of other online properties. He also is an occasional writer and full-time board game fanatic.

14 comments on «How Pervasive is a Brand?»

  1. I didn’t realize how brand loyal I was until I started to shop with coupons and had to switch from the usual brands I bought in the past. It’s like you absorb these images on a daily basis without even noticing it. I don’t have any kids but the game does look fun for a party fame night with friends!

  2. This looks like a game that my husband and I would enjoy- we used to play a logo game on our iphones. We’ll have to check it out.

    Thanks for sharing!

  3. Robin (Masshole Mommy) says:

    My kids want this game. They have asked for it a few times, It sounds like a blast.

  4. Liz Mays says:

    Based on those sample questions, it looks like a ton of fun! I’ll have to get that for us.

  5. Theresa says:

    We have this game and I am shocked at how many logos we actually recognize. My girls always love to pull the cards out and quiz each other.

  6. This looks like a GREAT game. I could totally win at this game. I’m going to have to go searching for this now. Thanks for sharing.

  7. Rosey says:

    We have this game too. I think it’s fun but some of the things in there really are totally over my younger two’s heads. 😉 It’s really fun for adults!

  8. My husband and I love to play board games. This looks like a fun game and I know my husband would love,

  9. Jennifer Williams says:

    I never thought about the advertising for kids, we DVR everything so we skip the commercials. I wonder how good we would do with this game since we rarely get to catch advertising.

  10. My family loves playing board games. I have not seen this one before. I bet my family would enjoy it!

  11. This game sounds like it’s perfect for kids. I know my sons and my students all know name brands and logos of many products.

  12. This sounds like a fun game. My kids are too young right now but I bet I would be able to name a lot of the logos!

  13. Michael Boone says:

    We recently found this at our local thrift store however it hasn’t made it to the table yet. 🙁

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